How BonusLoots Earns Revenue

BonusLoots is committed to complete transparency about how we monetize our website. We believe you deserve to understand exactly how we make money and why this financial relationship doesn't compromise our editorial integrity.

This disclosure explains our revenue model, our policies on editorial independence, and how we ensure affiliate relationships never influence our reviews. We comply with all FTC guidelines, FCA regulations, and industry standards for affiliate disclosure.

Our Primary Revenue Source: Affiliate Commissions

BonusLoots generates revenue primarily through affiliate marketing partnerships with the casinos, sportsbooks, and gambling platforms we review. When a reader clicks one of our links and signs up for an account at a casino, we earn a commission based on their activity.

Commission Structure

Our affiliate commissions vary by partner and are typically based on:

• Revenue share: A percentage of the net revenue generated by referred players (typically 20-40%)
• CPA (Cost Per Action): Fixed payments when a referred player completes specific actions like first deposit or account verification
• Hybrid models: Combinations of revenue share and CPA that incentivize quality referrals

We prioritize long-term, sustainable partnerships over high commission rates. We'd rather recommend a casino with lower commissions that treats players well than refer to a high-commission platform with poor service. Our reputation is our most valuable asset.

Which Casinos Are Affiliates?

Approximately 80% of the casinos we review are affiliate partners. However, this doesn't mean they receive better reviews. In fact, some of our affiliate partners have below-average ratings because we won't compromise integrity for commissions.

We also review casinos we're NOT affiliated with, and these often receive excellent ratings. We've recommended casinos that earn us zero commission because they genuinely offer the best value for players.

How We Ensure Editorial Independence

We've implemented strict policies to prevent affiliate relationships from influencing our reviews:

Affiliate Program Transparency

We're transparent about our affiliate programs. If we're not earning a commission, we still review the casino objectively. If we ARE earning a commission, we disclose it clearly. This prevents readers from assuming bias in either direction.

Key transparency measures:

• Every casino review includes an "Affiliate Status" disclosure
• Links to affiliate partners are clearly marked as such
• We alternate between affiliate and non-affiliate recommendations
• Our affiliate earnings reports are available to editors for accountability
• Readers can contact us to verify affiliate status claims

Why Affiliate Disclosure Matters

Affiliate disclosure exists to protect consumers from bias. When a website earns money from recommendations, there's a natural financial incentive to recommend the highest-paying partners regardless of quality.

We believe transparency and accountability prevent this bias. By clearly disclosing affiliate relationships and proving our reviews remain objective, we build trust with readers. That trust is more valuable than any commission payment.

FTC Compliance

BonusLoots complies with the Federal Trade Commission's Endorsement Guides and Testimonials Act. Our affiliate disclosures meet FTC standards, which require:

• Clear, conspicuous disclosure of material connections (like affiliate commissions)
• Disclosure near the claim that benefits from the endorsement
• Language that's truthful and not deceptive
• Disclosures that don't require readers to "hunt" for information
• Regular audits to ensure compliance

All our reviews include affiliate disclosures that meet these standards. We take regulatory compliance seriously.

What About Sponsorships?

BonusLoots occasionally receives sponsorship offers from casinos and sportsbooks. We decline virtually all sponsorships that would require editorial restrictions or favorable coverage.

We may accept sponsorships for:

• Educational content (guides, tutorials) without review elements
• Non-core features like our newsletter or podcast
• Technology or tool development (never editorial)

Sponsorships never influence our casino reviews. A sponsored platform could still receive a negative rating if we identify problems.

Responsible Gambling Support

We earn zero commission from responsible gambling resources. Our links to GambleAware, NCPG, and other support organizations aren't affiliate links. We recommend these resources because people need help, not because we profit from it.

In fact, promoting responsible gambling sometimes conflicts with maximizing affiliate commissions (since healthy gambling habits might mean fewer players). We prioritize player wellbeing anyway.

Our Commitment to You

This is our commitment: We will never let affiliate earnings compromise our integrity. If a choice comes between earning a commission and serving your interests, we choose you every time.

We've proven this by:

• Publishing negative reviews of high-commission casinos
• Recommending non-affiliate platforms when they're genuinely better
• Losing affiliate relationships rather than soften criticism
• Spending money on thorough testing instead of relying on marketing materials
• Maintaining transparent, auditable policies

If you ever feel our reviews seem biased toward high-commission casinos, please contact us. We want to know if our integrity appears compromised. Your trust is everything.

Contact Us About Affiliate Concerns

Questions about our affiliate relationships? Want to verify affiliate status of a specific casino? Have concerns about bias in our reviews? We welcome your questions:

• Email: editorial@bonusloots.com - Editorial concerns
• Email: partnerships@bonusloots.com - Partnership questions
• Email: compliance@bonusloots.com - Regulatory/compliance issues

We respond to all editorial integrity concerns within 48 hours. Your feedback helps us improve.

Last Updated

This affiliate disclosure was last updated March 20, 2026. We update this document whenever our revenue model, policies, or affiliate relationships change materially.