Privacy Policy
How we collect, use, and protect your personal data in compliance with GDPR and international privacy regulations
1. Introduction
BonusLoots.com ("we," "us," "our," or "BonusLoots") is committed to protecting your privacy and ensuring you have a transparent understanding of how we collect, use, store, and manage your personal data. This Privacy Policy describes our data practices in compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.
2. Data We Collect
We collect personal data from multiple sources to provide and improve our services:
Information You Provide Directly
- Contact Information: Name, email address, phone number when you subscribe to our newsletter or contact us
- Newsletter Preferences: Email, interests in specific casino types, preferred sports
- Feedback: Comments, reviews, suggestions, and user feedback about our content
- Account Information: Any account you create on our site (if applicable)
- Payment Information: We do not collect or store payment details—third-party processors handle all financial information
Information Collected Automatically
- Device Information: Device type, operating system, browser type, mobile device identifiers
- IP Address: Your internet protocol address (for security, fraud prevention, and analytics)
- Cookie Data: Information from cookies and similar tracking technologies
- Usage Analytics: Pages visited, time spent, links clicked, referral sources
- Location Data: Approximate location based on IP address (city/country level only, not precise)
Information from Third Parties
- Analytics Providers: Google Analytics, Matomo (traffic patterns, user behavior)
- Affiliate Networks: Data about click-through conversions
- Social Media: If you link your account or share content (name, profile picture only)
- Payment Processors: Transaction confirmation (not financial details)
3. How We Use Your Data
We use collected data for legitimate purposes only:
- Service Delivery: Sending newsletters, responding to inquiries, improving site functionality
- Analytics & Improvement: Understanding user behavior to enhance content quality and website experience
- Marketing: Personalized recommendations based on your interests (only with consent)
- Security & Fraud Prevention: Protecting against unauthorized access, malicious activity, and spam
- Legal Compliance: Meeting regulatory requirements and responding to legal requests
- Performance Monitoring: Tracking affiliate commissions and campaign effectiveness
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
| Cookie Type | Purpose | Duration | Essential |
|---|---|---|---|
| Session Cookies | Maintain login status, preferences during visit | Session only | Yes |
| Analytics Cookies | Google Analytics, page view tracking | 2 years | No |
| Affiliate Cookies | Track referral commissions | 30-90 days | No |
| Preference Cookies | Remember layout, language, theme preferences | 1 year | No |
| Marketing Cookies | Retargeting, personalized ads | Up to 2 years | No |
Your Cookie Choices: You can disable cookies in your browser settings. However, some site functionality may be limited. For details, see our Cookie Policy.
5. Third-Party Services and Data Sharing
We share data only when necessary and with trusted partners:
Analytics Services
- Google Analytics: Anonymized traffic and user behavior data
- Matomo: Privacy-respecting analytics (processed on our servers)
Affiliate and Marketing Networks
- Affiliate Tracking: Click-through data to track referral commissions
- Email Marketing: Email service providers (Mailchimp, ConvertKit, etc.) for newsletter delivery
Required Disclosures
We may share data if required by law, court order, government request, or to protect our rights, safety, and property.
Data We DO NOT Share
- Financial information (we don't process payments directly)
- Sensitive personal data without explicit consent
- Data to unrelated third parties for their marketing purposes
6. Data Retention
We retain personal data only as long as necessary:
- Newsletter Subscribers: Until unsubscribed
- Contact Inquiries: 1-2 years for record-keeping
- Analytics Data: 2 years (then automatically deleted)
- Cookies: As specified in the table above
- Server Logs: 90 days (for security)
7. Your Privacy Rights (GDPR & CCPA)
You have the following rights regarding your personal data:
Right of Access (GDPR Article 15)
You can request a copy of all personal data we hold about you.
Right to Rectification (GDPR Article 16)
You can correct inaccurate or incomplete data.
Right to Erasure (GDPR Article 17 - "Right to be Forgotten")
You can request deletion of your data, subject to legal exceptions.
Right to Data Portability (GDPR Article 20)
You can request your data in a portable, machine-readable format.
Right to Object (GDPR Article 21)
You can object to marketing communications and certain data processing activities.
Right to Withdraw Consent
If we process data based on your consent, you can withdraw it at any time.
California Resident Rights (CCPA)
California residents have the right to know, delete, and opt-out of the sale of personal information.
To Exercise Your Rights: Contact us at privacy@bonusloots.com with "Data Request" in the subject line. We will respond within 30 days (45 days in some jurisdictions).
8. Data Security
We implement industry-standard security measures to protect your data:
- HTTPS Encryption: All data transmitted to our site is encrypted (SSL/TLS)
- Secure Servers: Data stored on secure, password-protected servers
- Access Controls: Only authorized personnel can access personal data
- Regular Audits: Periodic security assessments and vulnerability testing
- Data Minimization: We collect only what we need
Important Note: While we use strong security measures, no system is 100% secure. Users assume some inherent risk when transmitting data online.
9. Data Protection Officer (DPO)
For GDPR compliance inquiries, contact our Data Protection Officer:
- Email: dpo@bonusloots.com
- Subject Line: "Privacy/GDPR Inquiry"
10. Children's Privacy
BonusLoots is not intended for users under 18 years old. We do not knowingly collect data from minors. If we discover we have collected data from a child, we will delete it immediately. If you believe we have collected information about a minor, contact us at privacy@bonusloots.com.
11. International Data Transfers
Our servers are based in Europe. If you access BonusLoots from outside the EU/EEA, your data may be transferred internationally. We ensure appropriate safeguards under GDPR Standard Contractual Clauses and Privacy Shield Framework (where applicable).
12. Do Not Track (DNT) Signals
Some browsers send "Do Not Track" signals. Currently, there is no industry standard for DNT. We don't alter our practices based on DNT signals, but you can disable cookies in your browser settings.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, regulations, or other factors. We will notify you of material changes by posting the updated policy with a new "Last Updated" date. Your continued use of BonusLoots after changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us:
- Email: privacy@bonusloots.com
- General Inquiries: support@bonusloots.com
- Data Protection Officer: dpo@bonusloots.com
15. Your Consent
By using BonusLoots, you consent to our collection and use of personal information as described in this Privacy Policy. If you do not agree with our practices, please do not use our site.
Last Updated: March 2026
This Privacy Policy is effective as of the date listed above. We comply with GDPR (EU 2016/679), CCPA (California Consumer Privacy Act), and other applicable privacy laws in all jurisdictions where we operate.